Teckademics, teck.a.demics, adj. A higher learning and fine tuning of skills. Teckademics believes the Aftermarket Industry has a closed door approach to the Import Culture and tends to shy away from the culture when bad or controversial things happen. Movies like "The Fast And The Furious" have put a Hollywood image on the lifestyle. We do not think this image is correct. We want to show the real lifestyle. We are proud of the underground do-it-yourself attitude and we embrace it. We are not scared to show what really goes down. The Import Culture is like the underground skate culture in the early nineties. The big skateboard industry was doing nothing to expose the true lifestyle and was very corporate. Skate boarders were treated like outlaws and were hassled wherever they went. Sound familiar? It was small start up companies like World Industries who were owned and run by skaters that broke the door down to how skateboarding is today. I give this example because the import lifestyle directly crosses over to the skate market. I personally know tons of skate pros who drive their slammed imports to the skate parks and pro racers like Jeremy Lookofsky that skate around at drag events. They get as much props for their rides as they do from their skills. World Industries eventually had to print its own publication (Big Brother) because the skate publications would not run any World Industries ads. They made their own videos that were banned in shops and scoffed at by the industry simply because they showed what really went down, not just the boring corporate stuff that everyone else was doing. Eventually their videos would be the stock footage you see in MTV's "Jackass" and would end up being one of the number one skate companies in the world. Teckademics stands to take this approach. We are not just a performance company with sexy ads and claims, we are the real deal and we want you to be part of it. Build it, Floss it, Race it, Wear It, Spin it, Film it, bring it. Teckademics salutes you. -Vader, Jan. 13, 2002
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